The highly sought-after French fashion label ba&sh, marks its entry into Saudi Arabia as it opens the doors of its flagship store in Jeddah at Red Sea Mall. Founded by best friends Barbara Boccara and Sharon Krief, the contemporary ready-to-wear brand continues its expansion across the GCC region in partnership with Al-Futtaim, following openings at City Walk and Robinsons, Dubai and City Centre Bahrain.
ba&sh is bringing its personalised and unique shopping experience from Paris to Jeddah. The store, which has been designed to look like a Parisian apartment, will showcase the Fall Winter 2017 collection which reimagines the iconic sixties and seventies in elegant, timeless, feminine pieces with a playful twist.
ba&sh is now one of the leading brands in the French ready-to-wear market with a chic line of clothing and accessories which has evolved around the concept of the ‘ideal wardrobe’; every day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts.