Etihad Airways, the national airline of the United Arab Emirates, once again showcased its hospitality at Lakmé Fashion Week in Mumbai as part of an ongoing partnership as the preferred airline of the global fashion industry.
Fashion designers and stars of film and TV were welcomed to the airline’s dedicated activation area at JioGardens, venue for the five-day Summer 2018 season of fashion events, where visitors signed up to Runway to Runway – Etihad’s exclusive travel loyalty programme for the fashion industry. Visitors also had an opportunity to enter a social media competition to win Business Class tickets to New York Fashion Week in September.
Designers Tarun Tahiliani, Payal Singhal, Gaurang Shah of Raw Mango, and Nikhil Mehra of Shantanu and Nikhil, Australian-Indian actress Pallavi Sharda, Australian celebrity chef Sarah Todd, and renowned blogger Malini Agarwal of Miss Malini, fame were among the visitors to Etihad Airways’ popular exhibit area.
This was the airline’s fourth participation at Lakmé Fashion Week over the past 18 months, further strengthening its presence alongside the world’s most revered luxury brands.
Hareb Almuhairy, Etihad Airways Senior Vice President Sales (UAE, Middle East, Levant and Africa), said: “Lakmé Fashion Week is an iconic event on the Mumbai social calendar. Once again, Etihad Airways was delighted to extend its support to a vibrant sector of India’s manufacturing industry and to India’s commercial centre of Mumbai where Etihad flies three-times-a-day from our Abu Dhabi hub. This season we were also excited to connect our visitors to Lakmé Fashion Week with another fashion capital, New York, through a popular social media competition.”
The influence of fashion spans a huge audience, from consumers to designers, models and fashion media.
In 2016, Etihad Airways struck a comprehensive global agreement with sports, events and talent management company WME | IMG, to become a long-term partner of the fashion industry.
Mumbai was the latest stop in Etihad Airways’ global fashion sponsorship. The Abu Dhabi-based airline supports 17 fashion week events worldwide every year.
Etihad Airways connects Mumbai and a further 10 cities across India with flights to the fashion capitals of the world – New York, London, Paris and Milan – via its Abu Dhabi gateway.