Huawei’s brand love and reputation as a company has been growing from strength to strength in the Middle East, proven by the latest YouGov 2017 Brand Index Rankings. Huawei has secured rank 2 in the Saudi Arabia Top Index Improvers list, with a significant improvement of 87% in its index scoring. By consistently enhancing its brand reputation and scoring year on year, Huawei has been winning a firm foothold and recognition in the region.
The Index Rankings show the brands with the highest average Index scores between July 1, 2016 and June 30, 2017. The ‘brand health’ ranking takes into account consumers’ perceptions of each brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
“We are committed to building a strong relationship with our consumers in the Middle East,” says Pablo Ning, Vice President, Huawei Tech Investment Saudi Arabia. “Our R&D specialists work to ensure our products are constantly evolving to meet the needs of our consumers and we look forward to further expanding our footprint in the region.”
As a favourite brand of consumers, Huawei offers value, excellence and reliability across its comprehensive range of products to meet the needs of the most demanding global users. With a core focus on innovation and consumer experience, Huawei has been pooling together the best R&D minds from around the globe to build global innovation capacity and create products and services of the utmost quality and unrivalled excellence.
With 30 years of innovation as a brand, Huawei continues to top the list of a number of global agencies. Fortune 500 included Huawei among its top global 100, ranking 83rd with a revenue of $78.51 billion. Huawei also ranked number 49 in the 2017 BrandZ Top 100 Most Valuable Global Brands and number 40 on the Brand Finance 2017 Global 500 list of the top most valuable brands in the world.
Huawei, one of the world's leading technology brands, strives to be a reliable and dependable provider of beautifully designed devices that exceeds user expectations.