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Technology & IT NEWS
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Posted on: Wednesday 13 June, 2018 1:34 am
Samsung and Red Bull Challenge Consumers to ‘See the Bigger Picture’ in a New Extreme Sports Video

Samsung Electronics Co., Ltd. unveiled a new extreme sports video in collaboration with Red Bull and the legendary Brazilian skateboarder Pedro Barros. Under the theme ‘See the Bigger Picture,’ the new video invites viewers to experience the action and intensity of skateboarding as Barros skates through an indoor structure modeled after some of the world’s most iconic backdrops like Barcelona and New York City.

Following the success of Samsung and Red Bull’s first extreme sports collaboration titled ‘See the Unexpected,’ the new concept highlights the intensity of skateboarding while also showcasing the capabilities of Samsung’s QLED TVs. Available in ultra large screen model sizes that range from 65 to 88 inches, the QLED TV can express the most immersive and lifelike picture quality on the market today, capturing every color and movement with pristine clarity.

“On the ultra-large screen of QLED TV, viewers will have an immersive experience as they watch the ‘See the Bigger Picture’ video with Pedro Barros in its full glory, and we’re excited to have partnered with Red Bull once again to highlight how brilliant extreme sports appear on screen,” said Sunghee Han, Vice President of Visual Display Business at Samsung Electronics. “As we continue to grow our QLED TV lineup, our partnerships with brands like Red Bull will play an essential role in providing consumers with thrilling content optimized for premium TV viewing.”

Throughout the video, viewers are treated to several different concepts within the construction of a virtual, two-story indoor skate park. As Barros skates through the structure, a new aesthetic dimension is revealed, ranging from the bold architecture of Barcelona and the heat of the African desert to the concrete jungles of New York and San Francisco. Globally renowned artists, including RYNoART, Steve Fawler, Kirsten Poulsen, Sophia Langner, Marco Reinhardt, PTLN, NXT LVL and C-Bass contributed to the design of the virtual skate park. All of their work was brought to life by Starelation and a master ramp-builder Andreas Schutzenberger who constructed the concept over an eight-week period. 

The video’s star, Pedro Barros, is an international sports celebrity famous for winning six gold medals, three silver medals and one bronze medal at the X-Games. He is also the top overall Bowl title-holder from the World Cup Skateboarding for four consecutive years from 2010 to 2013 and was third in 2014 and 2015. 

The ‘See the Bigger Picture’ video will be shown on QLED TV screens at Samsung retail stores beginning in June, as well as on Samsung and Red Bull social media channels.


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