- Opening of Aloft City Centre Deira marks the launch of Majid Al Futtaim’s 13th hotel in the region
- First hotel in the region to offer one-of-a-kind movie-themed suites
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, yesterday celebrated the grand opening of Aloft City Centre Deira at an event attended by VIPs, media and influencers from the United Arab Emirates. The opening of the event took place in the presence of Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding, and Arne Sorenson, President and Chief Executive Officer, Marriott International. The event featured a futuristic line-up of entertainment to represent the brand’s signature urban-cool theme and setting.
Operated by Marriott International, Aloft City Centre Deira is situated in the cultural heart of Dubai and is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas' OUTDOOR screen and the Aloft brand’s signature programming. With its enviable setting and offerings, the urban hotel is a lifestyle destination catering to both leisure and business travellers. Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming, and thoughtful technology incorporated to enhance the guest experience.
Jalil Mekouar, Chief Executive Officer of Hotels at Majid Al Futtaim – Properties said: “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”
The latest offering brings together the combined synergy of Majid Al Futtaim and Marriott International to extend best in class amenities, expedited service offerings and innovative leisure and entertainment options to create unique lifestyle experience for millennial audiences and caters to the surging demand for mid-market hospitality offerings in the city. Directly connected to City Centre Deira, the hotel provides a unique integrated destination offering, that brings together award-winning hospitality, shopping, leisure and entertainment lifestyle excellences to create memorable experiences.
“The team and I are excited to officially launch the Aloft City Centre Deira. Bringing a fresh vibe to this side of the city, we are redefining the traditional hotel concept, bringing urban cool on the creek to both travellers and residents,” said Sammy Gani, General Manager, Aloft City Centre Deira.
Guests staying at Aloft City Centre Deira will have access to special offers to experience some of the best leisure and entertainment attractions in the city, like Ski Dubai, iFly and Orbi.
Aloft City Centre Deira marks the fourth hotel collaboration between Majid Al Futtaim and Marriott International, following Sheraton Dubai Mall of the Emirates, Le Meridien City Centre Bahrain, and Westin City Centre Bahrain.
For more information visit: aloftcitycentredeira.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 243 outlets in 14 countries.
Majid Al Futtaim operates 355 VOX Cinema screens and 37 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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