According to the latest China-leading brand rating organization (C-NPS), HUAWEI has overtaken all its competitors for the first time with a score of 17.8 points, as the C-NPS Customers Most Recommended Brand in China’s Mobile Phone Industry 2018 making it the first ever local mobile phone brand to take the first place on this list. The C-NPS offers independent, scientifically sound and latest survey results to reflect consumers’ voices and willingness to recommend products or services.
Locally in Saudi Arabia, and since its beginning in the market, Huawei has maintained its values of serving its customers, as their demands are the main driver of Huawei’s growth. Huawei’s smartphones have a market share of 21.9% in Saudi Arabia according to the latest reports from GFK at the end of December 2017.
As for Huawei tablets, it ranks first in Saudi Arabia. 1 out of every 4 tablets sold in Saudi Arabia is a Huawei tablet device, according to some research studies done, echoing the confidence built by this market and the desire of users in the Kingdom to use Huawei’s devices that are known for their stellar performance and high quality.
“We have built our success upon taking quality as the top priority and making continuous investment in innovation, which is also the primary reason why HUAWEI is increasingly accepted by consumers,” said Pablo Ning, President of Huawei Consumer Business Group Saudi Arabia. He added: “Going forward, we will stay true to our business philosophy that ‘HUAWEI consumer business competitiveness starts from and ends at consumers’ and keep innovating in a future-oriented manner, thereby bringing global consumers radically improved user experiences and taking the lead in disrupting the industry.”
Moreover, Huawei’s brand love and reputation as a company has been growing from strength to strength in Saudi Arabia, proven by the latest YouGov Brand Index Rankings. Huawei secured top 10 ranking in Saudi Arabia Top Index Improvers list, with a significant improvement of 19.5% in its Index scoring. By consistently enhancing its brand reputation and scoring year on year, Huawei has been winning a firm foothold and recognition in the region.
HUAWEI has long been creating value for the industry, the markets and consumers through continuous innovation, as it spends over 10% of its annual sales revenue on research and development. There are more than 79,000 employees in the R&D department in the company worldwide. HUAWEI rose to the sixth place by R&D spending among global companies in 2017, according to a research report by the European Commission (EC). The company’s investments in this field reached $45 Billion in the past 10 years. When it comes to quality, HUAWEI has built a corporate culture, organization and quality assurance system with quality being first. Many of its internal quality standards are even more stringent than their industry counterparts to fully ensure product quality.
In November 2017, the company launched the HUAWEI Mate10 Series as a milestone-setting product series, taking the first step in developing smartphones into intelligent ones. The HUAWEI Mate10 Series features the artificial intelligence (AI)-based on Huawei’s Chipset “Kiriin 970” to greatly improve user experiences.